Elena Baltzoglou

Brand strategist & marketer

Elena Baltzoglou is a Conceptual Innovator providing consulting services to emerging brands and fashion tech startups. Having worked for a global fashion retailer as well as a NY-based retail innovation accelerator, Elena has 5+ years of experience in marketing strategy, brand awareness and storytelling practices. Her expertise involves different aspects of strategic communications that help conceptualize promotional content in a manner that hits all the right chords with the brands. 

Elena holds a BS of Management Science and Technology from Athens University of Economics and Business, and an MA in Fashion Studies from Parsons School of Design with a focus on second-hand clothing markets and buy-sell-trade retail schemes. Her research encompasses many aspects of Fashion, Memory and Time throughout her academic years.